The opportunity
Today, only around 7% of golf facilities have simulators installed. Yet among those that do, 70% report a positive financial impact, with average ROI achieved in just seven months.
The venues seeing these results understand that simulators are more than a new attraction. They’re catalysts for:
Longer dwell times - guests stay longer when there’s something engaging to do.
Higher F&B spend - more time on-site means more rounds at the bar or meals shared.
Stronger retention - members and guests come back because the experience feels fresh and premium.
New revenue streams - from corporate bookings to seasonal competitions, simulators create reasons for groups to gather.
ROI in practice
Picture a hotel guest. Instead of finishing a round of drinks and leaving, they book an evening slot on the simulator with friends. Those extra few hours translate into additional food, beverage, and entertainment spend. Multiply that across a week, a season, a year, and the impact becomes clear.
For golf clubs, the story is similar. Members who might otherwise drift away in winter now stay engaged, renewing memberships and even inviting guests to play. That’s why more clubs are exploring Trackman golf simulators as a proven retention solution.
For resorts, a simulator becomes a centrepiece - something to market, something to differentiate, and something that pays for itself faster than almost any other leisure investment. In fact, hotel and resort golf simulator installations in the UK are increasingly seen as a competitive edge in attracting year-round guests.
Beyond golf clubs, venues from multipurpose sports clubs to broader hospitality and wellness facilities are recognising the off-season opportunity. Offering simulator-led virtual sport experiences helps maintain member engagement through winter, add value as part of a broader leisure offering, and smooth out seasonal revenue fluctuations.
What sets GolfSpace apart
Not every installation delivers these results. A GolfSpace is different because it’s designed, built, and delivered around your business goals - a complete commercial indoor golf simulator build that integrates technology, design, and ROI from day one.
Turnkey execution.
We manage every detail - design, construction, fit-out, and calibration - so your team can stay focused on running the venue, not juggling multiple contractors.
Immersive, branded design
A GolfSpace is crafted to reflect your brand, creating an environment that feels premium, encourages dwell time, and inspires guests to share their experience.
Future-proofed technology
We partner exclusively with Trackman - the gold standard in golf technology, trusted by the world’s top professionals - ensuring your investment performs at the highest level today and tomorrow.
Proven commercial impact
We design with ROI in mind: layouts that encourage group play, integrations that drive F&B sales, and spaces that can flex between lessons, events, and entertainment.
Changing guest expectations
Customer expectations are shifting rapidly. Guests are no longer content with traditional offerings - they’re seeking experiences that are interactive, social, and premium.
In the UK, leisure spending is moving in that direction. Deloitte’s 2025 consumer tracker shows a consistent rise in spending on experiential leisure, with consumers increasingly prioritising activities that create memories over material purchases. At the same time, the UK virtual sports market (which includes simulation-driven sports experiences) is projected to grow from just over $1 billion in 2023 to nearly $3 billion by 2030, reflecting surging demand for immersive, tech-enabled activities.
For golf specifically, the trend is clear: only 7% of UK golf facilities currently have simulators, yet 70% of those venues report a positive financial impact, with payback in as little as seven months. Guests expect year-round play, whatever the weather, and are increasingly drawn to venues that can offer it.
This is why forward-thinking clubs, hotels, and broader hospitality venues are acting now. By integrating high-end simulator experiences, they’re positioning themselves as destinations of choice - the places guests talk about, recommend, and return to. It’s why more venues are looking at experiential leisure venue upgrades as the future of their business.
Why this matters to your venue
Investing in a GolfSpace isn’t simply about adding a simulator. It’s about creating a signature experience that strengthens loyalty, opens new income channels, elevates your standing in the market, and pays back in months, not years.
That’s the GolfSpace Standard: world-class Trackman technology, bespoke design, and craftsmanship without compromise, delivered in a way that makes your venue a destination guests want to return to, time and again.
Ready to explore what's posible?
Curious how leading venues are unlocking new revenue through GolfSpace? Let’s explore what this could mean for your business. Let’s start a conversation - info@golfspace.uk.